Iams Cruelty return to peta.org
HOME Why Iams? FAQ Campaign Updates Get Active Donate Now
Search
 
Boycott Iams
Join PETA's Activist Network
See Demo Photos
Return Iams Products
Send Iams a Special Delivery
Talk to Your Local Shelter
More Ways to Help
Become a Member
Ads/PSAs
Brands Not Tested on Animals
Literature
Merchandise
Other Companion
Animal Food Issues
Video Video
Photos
ES CZ CR SK SL HUN
Iams Kid's Corner
Features > This Is Sally

This Is Sally

PETA launched its newest Iams Campaign ads in Dayton, Ohio, Iams' hometown, on December 18. "This is Sally," the latest installment in the four - ad series, features a dog named Sally who spent six years at the Iams contract laboratory that PETA investigated. The ad was rejected by the Indian Hill Journal, a Cincinnati community paper serving the neighborhood of Iams president Jeff Ansell. A lawyer for the paper said the ad didn't jive with the "feel" of the paper - though "lack of feeling" seems more like it.

The ad series, focusing on four individual dogs cruelly used by Iams for its "metabolic tests," kicked off with an ad featuring a dog dubbed "Christmas"-nameless except for a laboratory identification code ending in the letters "MAS." While Iams' canine customers enjoyed Christmas at home with their families, this tormented dog spent six long, lonely years in a barren kennel for Iams' experiments. Severely neglected, he developed a serious ear infection and sores on his feet from years of living on concrete and slatted metal.


For more information, please visit the IamsCruelty.com FAQ.



Help Animals Suffering in Laboratories
Action Alerts
Campaign Updates
Iams Continues Cruel Experiments on AnimalsIams Continues Cruel Experiments on Animals
Iams Flips the Bird at Validated Non-Animal Tests!Update: Iams Stops Using Chicks in Tests!
We Want Empty Cages, Not Slightly Nicer CagesWe Want Empty Cages, Not Slightly Nicer Cages
Print This Page    l    E-Mail This Page    l    Subscribe to E-News    l    Copyright © 2010 PETA Read our full policy    
About PETA    Donate Now    Privacy Policy    Disclaimer    PETA Web Sites   
Click here to return to PETA.org