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Features > This Is Christmas
This Is Christmas
PETA launched its newest Iams Campaign ad in Dayton, Ohio, Iams’
hometown, on December 18. The ad, the first in a series, focuses on just
one of the dogs cruelly used by Iams for its “metabolic tests.”
Nameless except for a laboratory identification code ending in the letters
“MAS,” he was dubbed “Christmas.” But while Iams’
canine customers enjoyed Christmases at home with their families, this
tormented dog spent six long, lonely years in a barren kennel for Iams’
experiments. Severely neglected, he developed a serious ear infection
and sores on his feet from years of living on concrete and slatted metal.
A similar ad, featuring a dog named Sally, who also spent six years at
the laboratory, was rejected by the Indian Hill Journal, a Cincinnati
community paper serving the neighborhood of Iams president Jeff Ansell.
A lawyer for the paper, which had just recently run an article praising
the community’s “deer control” hunting program, said
the ad didn’t jive with the “feel” of the paper. “Lack
of feeling” is more like it.
For more information, please visit the IamsCruelty.com
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Iams Continues Cruel Experiments on Animals
Update: Iams Stops Using Chicks in Tests!
We Want Empty Cages, Not Slightly Nicer Cages